Do not count out Gen Z: They’re still the Experience Generation
Hooray Agency Executive Vice President, Randy Stuck, on targeting Gen Z in the travel industry market.
Digital Marketing Moves to New Era, Driven by Internet Privacy Initiatives
Travel Weekly contribution by Brian Swift.
Every Great Brand Should Turn Like Into Love
Modern Luxury Interview with Steven Seghers.
How do you take a luxury experience and digitize it?
Bringing these elements to life online takes a lot more than pretty pictures and clever copy. New technologies -- such as augmented reality, virtual tours, and sophisticated interactive media -- are necessary to ensure that the web experience is as elevated as the product itself.
Salamander Hotels and Resorts Teams with Hooray Agency For “The Family Reunion,” a Multi-Day Celebration of the Hospitality Industry
The first-of-its-kind event will be held at Salamander Resort & Spa in Middleburg, Virginia, August 19-22.
Guest Engagement Requires Tech But Don't Set it & Forget it
The future is not room nights, the future of technology is helping guests connect, share, and build truly unique stay experiences. Technology should be at the center of this sea change.
How Agencies Are Responding To The Delta Variant
Hooray is now going fully remote, says Eric Stein, Hooray’s chief creative officer.
Hooray Agency Goes Hollywood: Named Digital Advertising Agency for the Garland Hotel, Iconic Hollywood Destination
Agency continues rapid growth within the hotel and travel sectors and expands footprint in Hollywood market
How should travel brands market to the post-COVID consumer?
Travel brands need to create immersive experiences, show their consumers empathy and provide them with the unexpected if they want to not only recover from the pandemic but be better than they were before, according to Hooray Agency’s Steven Seghers.
Why big brands like Mercedes-Benz are spending way more on reaching baby boomers over Gen Z
Steven Seghers weighs in with Business Insider.
Episode 207: Asking Great Questions with Steven Seghers
Welcome to today's episode with Steven Seghers, CEO at the Hooray Agency. We talk about how he got his start, and basically jumped right into his career path for this past almost thirty years.
Resorts World Las Vegas - "Stay Fabulous"
Film advertisement created by Hooray Agency, United States for Resorts World Las Vegas, within the categories: Hospitality, Tourism, Recreation, Leisure.
Hooray Agency and Psyop create new Resorts World Las Vegas campaign
To promote the opening of Resorts World Las Vegas, the $4.3 billion, 3,500-room luxury destination in Las Vegas set to open in June, Hooray Agency and Psyop teamed up to create an engaging virtual production, Stay Fabulous.
Hooray Agency, Psyop "Stay Fabulous" In Oscar Spot For Resorts World Las Vegas
To promote the opening of Resorts World Las Vegas, the $4.3 billion, 3,500-room luxury destination in Las Vegas set to open June 24, Hooray Agency and Psyop teamed up to create an engaging virtual production, “Stay Fabulous.”
Hooray Agency and Psyop Partner To Create First-Of-Its-Kind Captivating Campaign For Resorts World Las Vegas
The Campaign Pioneers New "Virtual Production" Approach Utilizing VR and CGI Technologies for Large-Scale Commercial Shoot
Oscars 2021: Brands Ranging from AARP to Grey Goose Aired Ads
The Oscars ceremony has come and gone. And not without controversy—more on that here.
A roster of celebs stump for the Vegas strip's newest hotel in its first-ever champaign
The ad for Resorts World Las Vegas invites viewers to ‘stay fabulous’ at the billion-dollar hotel opening this summer
Movers & Shakers: Amazon, Harry’s, White Claw, Yahoo Answers, and more
Agency promoted Eric Stein to chief creative officer, Randy Stuck to EVP and Katelyn Raman to VP of marketing.
Hooray Agency Expands Leadership With Three Key Promotions
Southern California marketing firm Hooray Agency has expanded its leadership across the creative, account and marketing teams.
Hooray Agency Named AOR for Two California Properties, Balboa Bay Resort and The Guild Hotel
These new business wins highlight Hooray’s expertise and continued growth within the hotel and travel sectors
The Changing Face of Travel & What that Means For Marketers
COVID has changed the world much more than anyone could have expected. Did we ever anticipate that a simple trip to Costco would inspire anxiety as we pass a barren toilet paper aisle?
Steven Seghers of Hooray Agency: How To Take Your Company From Good To Great
Build a great brand (loved and admired): beyond a logo, the company's brand should be the defining set of experiences, visuals, and memories that drive employee value, external marketing, and turn customers into valued ambassadors.
Super Bowl 2021: Experts rate the leaked commercials
"Again, please," was likely what every woman in America said after seeing this ad, according to Nicole Michels McDonagh, of Butler, Shine, Stern & Partners.
'Consumers expect brands to act': Why defining voice and values has become crucial for marketers amid crises
Throughout a tumultuous 2020 and early 2021, brands have paused, tweaked and even blocked social media advertising in response to the crises.
Marketing In COVID Era: Now More Than Ever, Fortune Favors The Bold
Preparing for the unpredictable is challenging. For marketers looking to rebuild their revenues in 2021, the task is daunting: the world is unsettled, and economic indicators are murky — which can lead to quick decisions, or an over-abundance of caution. And that's no way to rebuild a robust marketing plan.
In Her Own Words: Katelyn Raman's tough conversations with hotel clients
As our communities struggle, women across America see their lives becoming more complicated as they juggle responsibilities at home and at work (which is often still at home), caring for coworkers, customers and family. Katelyn Raman's pandemic challenge was how to keep her team working when their hotel clients were closing their doors.
'Just now catching up': Why the level – and sophistication – of digital ad spending in the '20 election is being debated by Democrats
With the 2020 election nearly wrapped up, politicians as well as agency execs are examining the role of digital advertising &ndahsh; on Facebook and elsewhere –in this year's election outcomes.
Resorts World Las Vegas Selects Hooray as Advertising Agency of Record
First integrated resort in Las Vegas to open in over 10 years selects Hooray Agency to launch the brand, spearhead advertising and build new business
Advantego (OTCQB: ADGO) Retains Hooray Agency to Brand ADGO
Award Winning Marketing Partner for Global Luxury Brands to Represent ADGO
2019 U.S. Open Championship at Pebble Beach Logo is ready for a National TV Audience on June 10-16 via Fox Sports
The 119th U.S. Open Championship—to be held aticonic Pebble Beach this year—will mark the debut of a special-edition branding and merchandising logo developed by the Hooray Agency