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Woman in pool overlooking expansive green landscape

CASE STUDY

Alila Ventana Big Sur

Creating a stable and lasting brand foundation for internal stakeholders and consumers.

StrategyWEbsiteBrandContentMediaContent Creation

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Opportunity

Over the span of a few short years, this property – with 5-star amenities and panoramic views of the ocean, redwoods and grasslands – had undergone three brand refreshes, three new owners, and several management company changes. A solid and lasting brand foundation was required to provide stability and consistency for internal stakeholders, and to give consumers a genuine "reason to believe."

 

Family hiking in woods Beautiful set up of dining tables outdoors in woods Screenshop of Alila Ventana Big Sur homepage

The agency of record for nearly 20 years says it all.

Ventana Big Sur

 

CASE STUDY: ALILA VENTANA BIG SUR

Solution

Rebuilding and expanding the interface experience.

Because the property’s website is responsible for over 50% of its business, Hooray rebuilt the interface and expanded it to include a deeper focus on guest experiences, activities and room options. Additionally, the agency retooled the brand's guidelines, deployed a content strategy focusing on social planning, a digital magazine and new photography, from guest rooms and signature experiences to unique wedding opportunities under the stars.

Wedding dinner table set up at Alila Ventana Big Sur Wedding couple at Alila Ventana Big Sure Hillside beach at Alila Ventana Big Sur
Chair next yo a woden house, nice outdoor decor

CASE STUDY: ALILA VENTANA BIG SUR

Results

A boutique brand goes next level.

Hooray's upgrade to brand content and other assets produced industry-leading website conversion and revenue, while simultaneously growing user engagement and guest loyalty. As a result, the brand has become one of the most successful boutique properties in the U.S.

BRANDING

Outdoor private hammock at Alila Ventana Big Sur

Collaboration Starts Here

Every Journey Begins with
a Single Step