CASE STUDY
Creating a stable and lasting brand foundation for internal stakeholders and consumers.
Opportunity
Over the span of a few short years, this property – with 5-star amenities and panoramic views of the ocean, redwoods and grasslands – had undergone three brand refreshes, three new owners, and several management company changes. A solid and lasting brand foundation was required to provide stability and consistency for internal stakeholders, and to give consumers a genuine "reason to believe."
The agency of record for nearly 20 years says it all.
Ventana Big Sur
CASE STUDY: ALILA VENTANA BIG SUR
Because the property’s website is responsible for over 50% of its business, Hooray rebuilt the interface and expanded it to include a deeper focus on guest experiences, activities and room options. Additionally, the agency retooled the brand's guidelines, deployed a content strategy focusing on social planning, a digital magazine and new photography, from guest rooms and signature experiences to unique wedding opportunities under the stars.
CASE STUDY: ALILA VENTANA BIG SUR
Hooray's upgrade to brand content and other assets produced industry-leading website conversion and revenue, while simultaneously growing user engagement and guest loyalty. As a result, the brand has become one of the most successful boutique properties in the U.S.
