H We Are

Steven V. Seghers is the visionary CEO of Hooray Agency, a tech-savvy wizard, and marketing maverick. With a background in cybersecurity and a passion for innovation, he founded Hooray Agency, known for out-of-this-world campaigns. He's a skydiving enthusiast, underwater basket weaver, and a poker pro, and he might just have the last typewriter used by Shakespeare. Steven leads Hooray Agency to conquer the digital universe one campaign at a time.

As Chief Creative Officer of Hooray Agency, Eric oversees all creative work for the agency's roster of clients including Resorts World Las Vegas, Starwood, Hyatt, Montage Hotels & Resorts, and Salamander Hotels & Resorts. With the goal of making Hooray's creative work impossible to ignore, Eric is constantly innovating how the hospitality industry and beyond is engaging with consumers. Prior to Hooray, Eric has held global leadership positions at some of advertising's most respected agencies, such as Saatchi and Saatchi (New York and Los Angeles), McCann Erickson Worldgroup Europe and DDB Chicago - resulting in a résumé which includes global mega-brands such as Toyota, General Motors, Coca Cola, Kodak, Hilton, Four Seasons, Dupont and Diesel. With an enviable record of pitches won and brands launched, grown and evolved, Eric's unrivaled talent for storytelling has garnered him a virtually every prestigious industry award.

A resident of Los Angeles, Eric fuels his creative passion through photography, capturing images of travel, adventure and landscapes in some of the world's most remote locations. You can check out his photography work at EricSteinPhoto.com

As Executive Vice President of Hooray Agency, Randy has been integral to the agency’s growth and development. In his role, Randy facilitates operations for the agency, working to anticipate what’s to come and driving a continually refined and redefined process.

Previous to his EVP role, Randy led Hooray's account services and marketing efforts for over a decade, having launched its integrated marketing campaigns for Preferred Hotel Group, Historic Hotels Worldwide, Starwood Hotels & Resorts – Hawaii, Salamander Hotels & Resorts, Commune Hotels & Resorts, and Destination Hotels & Resorts, just to name a few.

A resident of Orange County, Randy relishes his role as husband and father of two sons, while patiently waiting for the as-yet-unmaterialized opportunity to pick up his guitar and jam while watching a late-night Angels game with the volume muted.

With more than 30 years of luxury hospitality experience, Mr. Johnson is responsible for key account management for some of the firm's premiere hospitality accounts in addition to account brand and strategic initiatives, brand and target hotel/resort account development.

Jeff was also the Vice President, Sales and Marketing for the historic and legendary Broadmoor Resort in Colorado Springs prior to joining Hooray.

Mr. Johnson launched Montage Hotels & Resorts and for 11 years oversaw the company’s hotel, resort sales and marketing and luxury residential branding efforts in Laguna Beach, Beverly Hills, Deer Valley and the incipient stages of Healdsburg and Palmetto Bluff. This included brand development and positioning strategies and new property launch planning, including advertising, online, electronic and partner marketing, promotions, leisure sales and public relations, and communication strategies.

Michael Mustafa is the Vice President of Sales and Strategic Services for both new business development and external client support services, consulting, and full-service support marketing. Mr. Mustafa is an accomplished sales and marketing executive with over 25-years of experience serving global hospitality brands and 5-star resorts. Over the past five years Mr. Mustafa has developed many strategic brand, leisure and group campaigns for some of the largest hotel brands in the world.

Prior to joining Hooray Agency Mr. Mustafa served as the Director of Sales & Marketing for Hilton Anaheim, one of the nation's largest non-gaming hotels with over 1,500 guest rooms and over 140,000 square feet of meeting space. His leadership, vision, and marketing/ sales acumen helped to drive revenue to record levels in 2013-2014. He accomplished this through an integrated marketing strategy, driving both superior rate growth and significant corporate group sales initiatives. Prior to Hilton, Mr. Mustafa was the architect of one of the most significant turn-arounds for the St. Regis Monarch Beach, a Mobile Five-Star resort, where he lead a brand-and-independent marketing platform that significantly expanded leisure business while building a new corporate group base.

As Vice President of Marketing for Hooray Agency, Katelyn oversees the social media department for the agency, implementing strategic approaches to underscore the key marketing goals, while also consulting on marketing strategy across a variety of Hooray’s roster of clients.

Prior to joining Hooray, Katelyn worked with Starwood Hotels & Resorts and spent time as an independent marketing consultant. A hospitality marketing expert with over a decade of experience leading strategy for franchise and independent hotels, Katelyn's strategic thinking, direct approach and strong communication skills are appreciated by clients and colleagues alike.

Katelyn resides in Orange County, California with her husband and two sons. She is also an avid reader and enjoys traveling. 

Having devoted more than twenty years to the crafts of advertising and marketing, Christopher León has garnered experience in virtually every service and product conceivable, with a special emphasis on the travel, hospitality and gaming industries.

Drawing upon a rare combination of strategic insight and creative prowess, Christopher has led his agencies to numerous wins, and his clients to unprecedented growth – among them, The Mirage Hotel, Club Med, Leading Hotels of the World, Foxwoods Resort Casino and, most recently (and notably), Resorts World Las Vegas.

Beyond lifestyle advertising, Mr. León also possesses deep experience in the fields of technology, industrial products/services and healthcare, including such high-profile multinationals as SONY, GE, and Siemens.