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Person on circular swing at Beyond Green

Case Study:

Beyond Green

Reframing a brand's positioning for an independently-owned collection of luxury hotels committed to sustainability.

BrandStrategyIdentityContentMediaCo-Brand Member Strategy


After Beyond Green was acquired by Preferred Hotels & Resorts, the brand needed to re-frame its "reason for being" in a way that made its audience – and potential partners – care.

Pool-side 2-person dining table set up at Beyond Green 2 Giraffes in green landscape Family experiencing culture tradition at Beyond Green

They truly took our brand from 'good' to 'great'. Promise made, promise kept.

Beyond Green, Preferred Hotels & Resorts


Case Study: Beyond Green


A Bold Mantra is Born.

Hooray crafted a new foundation and rallying cry for the brand: "Planet Earth’s Most Sustainable Hotels" – simple, bold, own-able. This tagline was supported by compelling imagery and storytelling, culminating in a brand launch that included digital ads, social posts and member engagement.

Lion tour in open landscape Person reading a book by the water at Beyond Green Top-view of set dining table at Beyond Green
Outdoor seating by fire, stargazing at Beyond Green

Case Study: Beyond Green


A New Positioning Boosts Web Bookings and New Partnerships. 

After Beyond Green launched "Planet Earth’s Most Sustainable Hotels," the brand saw substantial growth in website bookings, member retention and new partnerships with other properties. In addition, there was a major increase in overall web traffic and user engagement.


Beyond Green business cards

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