Skip to main content
Attractive couple at a dinner event, Salamander Collection

Case Study:

Salamander Collection

A luxury hospitality company seeks to transform a
"house of brands" into a "branded house."

Art DirectionProductionLogo Creation
ContentPhotographyContent CreationWebsiteBrandMedia Placement

Visit Website


With an eclectic portfolio of luxury hotels and resorts, Salamander needed a platform broad enough to support – and to unify – a growing array of properties, but narrow enough to present a single-minded brand promise.

Beach front luxury real estate Woman sitting by a window, reading a book Wedding at Hotel Bennett

From the beginning, we've always felt very taken care of by the team at Hooray. They've thoughtfully shepherded our brand, helped us define our values, and guided us in steering the ship to where we are today.

The Salamander Collection


Salamander Middleburg 
Middleburg, VA

Case Study: Salamander Collection


Key Insight: Transformative Experiences.

By discovering a unique insight common to all properties, Hooray established a seamless, overarching brand foundation focused upon guest experiences. This resulted in rebranding Salamander as “Salamander Collection," united by a shared mission, vision, values and more.

2 women riding horses on a paved trail Woman walking by the beach Mother playing with and kissing child
Salamander outdoor skyview dining experience

Case Study: Salamander Collection



A Leading Market Position Secured.

The repositioning of Salamander culminated in a proprietary brand promise that broadened its appeal to consumers and heightened its status within the competitive landscape. Through standout advertising creative and top-tier website design and functionality, the Salamander Collection was recently recognized by Travel + Leisure and USA today as one of the "World's Finest Hotel Brands."


Collection of Salamander business cards

Collaboration Starts Here

Every Journey Begins with
a Single Step